11 Millennials prioritize homeownership over marriage Phil Hall - NMP, 10 October 2018.[12-10-2018] In the latest Bank of America Homebuyer Insights Report, 72% of Millennials polled for the survey said owning a home was their top priority. While this was a close second to being able to retire (80%), it was significantly greater than getting married (50%) and having children (44%).